Leads are the engine oil of a vehicle without which there will be no conversion, no sales, no profit, no revenue. The life of the engine and mileage that the vehicle provides, both depend upon the type of oil (Leads) filled. It’s true. You might have also observed this thing while driving. Right?
Similarly, for the auto dealers, the lead type will determine the conversion rate, bottom line, and the ROI. It indicates getting leads in quantity is not important while getting quality leads is all-important. The dealers are also fed up of spending dollars on getting the leads, which are not going down the funnel. It’s disappointing, but what the dealers should do.
The responsive website which dealers have is the best play field to generate quality leads. All the dealers have to do is to execute the right strategy at the right time with the right marketing team.
Let’s jump into 5 ways that help car dealership gets more leads that convert:
- Create content that engages
Create the content that’s user-friendly, solves the target audience problems and search engine friendly because the users are searching for the relevant information on the search engines, not at the dealerships.
The regular publishing of the value-driven content such as vehicle reviews, local news, tips, and FAQs builds trust and brand authority, which makes the visitors provide their information without any hesitation or squarely bring them to the showroom.
The link bait also helps when your content is truly valuable and holds significance. Give a try.
- Launch email campaign that re-engages
Crafting quality and strategic emails allow the dealers to follow-up, stay connected and better service the existing customers or new customers at scale. Be serious about the email campaign and do an experiment with them to garner results.
Tweaking the emails based on demographics, browsing behavior, or vehicle purchase certainly never left the emails to remain unread in the customers’ inbox and may bring the customer back to the dealership.
- Build referral network
A very common saying, “One loyal customer can bring you hundred more customers with positive word-of-mouth.” When the auto dealers have awesome tools in their hand to bring quality leads through referrals, then what should they are waiting for.
It’s an outstanding opportunity. Roll the ball by incentivizing the customers for showing their patronage and suggesting their friends or family members purchase the vehicle at the dealership.
- Digital marketing- the silver bullet
Digital marketing is the quick fix to all the challenges that dealership is facing. SEO of the website is the best way to gain organic traffic to the website, and then uploading a killer offer may turn the visitors bypass the dealership physical door from the digital doors.
Even, when you think bigger and steps ahead, launching the PPC campaign is another good alternative that dealers can opt for. Don’t just launch one lead generation campaign, while try for 10 to bring the quality leads under the hood.
- Don’t offer free junk
It’s a top myth the dealer have that ‘freemium’ works as an enticement for the customers, but now it has become a thing of the past. Presently, the people have so many junk emails in their inbox offering something for free, and they are too often marked as deleted. Instead, the dealers need to offer somewhat that has inherent value, solve the customers’ pain point or help them in some way.
The dealers can provide car maintenance tips, send oil change or car servicing reminder, and offer an opportunity to test drive the new car. This makes the dealership website a definitive source to gain knowledge, or the emails or messages valuable enough to read.
Having numerous car dealer solutions is not essential to bring the quality leads and leads down the funnel. Instead, the dealers need to raise the bar, devise new strategies, experiment with them, and then rinse and repeat the ones that were result-driven. It’s a holistic route to make the most out of the car sales lead generation ideas, which in turn enable the car dealers uplift conversion, sales, profits and ROI without spending huge bucks. Start today!